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P is for Pumpkin Spice Latte

After reading about the launch of Starbuck’s new Pumpkin Spice Latte with actual pureed pumpkin, I happily trotted to my favorite Starbucks branch here in Tokyo. Imagine my disappointment when I was told that there will be no Pumpkin Spice Latte at Japanese Starbucks. I looked at the staff in disbelief. They offered a Roasted Nutty Chestnut Latte instead. While waiting for my order, I finally spotted this small standing ad board.

FullSizeRender__8___1442719526_96444To my utmost disappointment, Pumpkin Pie Latte is only available at convenience stores in Japan for approximately 220 yen. They replaced the word «spice» for a reason. If you check the ingredients list, you can see that the main spicy ingredient in it is cinnamon extract.

American pumpkin pie spice blend typically consists of cinnamon, nutmeg, clove, ginger, and allspice. Despite the love of Japanese for all things American, pumpkin spice is not a taste that Japanese Starbucks associates with the fall season deep down inside. But they honestly try to explain the tradition of enjoying pumpkin pie in these labels.

FullSizeRender__9___1442719655_55312Starbucks Pumpkin Spice Latte was created in 2003 and became an American fall favorite. The iconic recipe used artificial ingredients, but the new version, available in the USA from September 8, 2015 is all-natural.

I guess this year I will have to make my own Pumpkin Spice Latte with pumpkin puree or go to Tully’s for a Sweet Caramel Pumpkin Latte.



Article by Olga Kaneda

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