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Welcome to the Kawaii World of Hello Kitty and Rilakkuma!

What can be the cutest (kawaii in Japanese) in the true land of cuteness? The answer is obvious to me: Rilakkuma and Hello Kitty. They are so deeply entwined with Japanese culture that living in Tokyo means meeting them at least once a day. You will see Rilakkuma and Hello Kitty literally everywhere – on the kitchenware, tote bags, T-shirts and schedule books, at convenience stores, shopping malls, supermarkets and sweets shops.

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They are literally everywhere, cooking, baking homemade cakes and cookies, sleeping, dancing, reading, cosplaying or just staring at you, and there is no other choice than to start loving them. I did.

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Before coming to Tokyo I didn’t even know about them, but now I have a Rilakkuma bowl, a Hello Kitty pencil case and even as I’m writing this, I sip my tea from cute Rilakkuma mug. Did I mention my small Rilakkuma pillow?

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And I have just found out that Korilakkuma is actually a girl! How cute!

I’m definitely not going to buy myself Rilakkuma kigurumi costume pajamas, but I kind of liked this limited version of Hello Kitty BB Mineral powder at the local drugstore. It must be a good buy to pair up with my Hello Kitty UV spray.

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Can you believe that Hello Kitty turned 40 last year?

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And I wish I had visited the Rilakkuma Café in Harajuku, which was open in 2013 for only one and a half months. Why don’t they open it on a regular basis? Meanwhile, visit Kiddy Land for an extra doze of cuteness and don’t forget that Rilakkuma and Hello Kitty goods are sold even at 100 yen shops.

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Article by Olga Kaneda

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