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Adorable and shy world of Sumikko Gurashi in Kiddy Land

Sumikko Gurashi (すみっコぐらし) is an interesting name for cute San-X characters. I have just found out that it means ‘corner living’. Don’t ask me why but they like to stay in the corner and feel safe there. San-X explains it as a similarity to the Japanese, who are shy. If you often use subway, you might have gotten used to moving to the corner seat as well. At first I didn’t get it but now I also prefer that seat. It is more secure, comfortable there and even easier to fall asleep. This logic and even psychology is completely different from Western, where people often feel powerless and even trapped in the corner. Does it mean that Sumikko Gurashi are typical representatives of the mysterious side of Japan?Sumikko GurashiSo far Sumikko Gurashi are the best creatures I have seen in flagship store of Kiddy Land in Harajuku (which, by the way, celebrates 70th anniversary in 2016). They are definitely strange but that makes them so adorable.Sumikko Gurashi

There are countless goods to buy if you you also like them, such as mechanical pencils, pouches, mugs and other ceramics, socks, toys, and tote bags.Sumikko Gurashi

All members of Sumikko Gurashi have personality issues. They are somewhat quirky and that makes them closer to real-life people. Maybe.Sumikko Gurashi

Among Sumikko Gurashi are: White bear, Green Penguin? (with question mark, because he looks like “Kappa” too much), Beige Cat, Tonkatsu (pork cutlet), Tapioka, Green Seaweed, Dust Ball, and Furoshiki (wrapping cloth). My favorite one is the Penguin.Sumikko Gurashi


Kiddy Land Harajuku

Address: Tokyo, Shibuya Ward, Meiji-Jingumae 6-1-9

Opening Hours: 11 AM – 9 PM

Regular Holidays: Open daily

Telephone: 03-3409-3431

Access 1: 6 min. walk from JR Harajuku Stattion

Access 2: 7 min. walk from Omotesando Station

Official website: http://www.kiddyland.co.jp/en/

Distance from airport: 20 km from Haneda Airport

Article by Olga Kaneda

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